Modern marketing has a production problem. Brands are expected to create more content, for more channels, at a faster pace than ever before. A single campaign may need dozens of visual assets before it reaches all of its intended audiences. Yet many creative workflows still begin in the same place: zero. Every new campaign starts with sourcing, […]

Artificial intelligence has changed the speed at which marketing teams can produce visual ideas. Campaign concepts can now be explored in minutes, multiple versions can be created almost instantly, and designers can test directions that once required far more manual effort. For organizations under constant pressure to publish more content across more channels, this is […]

Getty Images takes a fresh look at the latest developments shaping the creative industry in its Visual GPS – Trends & Insights series. In “2026 Creative Trends Mid-Year Check-in: What’s New and What’s Next” Getty Images explores how the three leading creative themes of the year have evolved across the AMER, EMEA and APAC regions six […]

Shutterstock is reshaping the role of the traditional stock content library. With its latest platform evolution, the company is moving beyond simple asset discovery and positioning itself as a more complete creative environment powered by both human-made content and artificial intelligence. The updated Shutterstock platform is designed for businesses, agencies, marketers, and creators who need to […]

B2B marketing has changed a lot in recent years. Attention spans are shorter, and expectations are higher. Businesses are not only competing with their offers, but also with how clearly they present them. Visual content, especially video, has become more important across channels. Still, not all content delivers the same results. Understanding what tends to work […]

Marketing has evolved into a constant flow of content. Brands are no longer producing visuals occasionally—they are producing them continuously. This shift has transformed how businesses approach imagery. What used to be a simple choice between stock photos and custom photography has become a strategic decision tied to performance, scalability, and speed. Both options have distinct strengths, and […]