Getty Images VisualGPS: A Mid-Year Look at the Creative Trends Shaping 2026

Getty Images takes a fresh look at the latest developments shaping the creative industry in its Visual GPS – Trends & Insights series. In “2026 Creative Trends Mid-Year Check-in: What’s New and What’s Next” Getty Images explores how the three leading creative themes of the year have evolved across the AMER, EMEA and APAC regions six months into 2026 — while their core messages remain as relevant and powerful as ever.

AI in imagery: Rather than relying on familiar clichés such as robots or glowing digital networks, brands are increasingly embracing imagery that captures the subtle, practical ways AI is becoming part of everyday working life. The visual language varies by region: from skilled trades and hands-on professions across North and South America, to a more humorous and distinctly human counterpoint in Europe, the Middle East and Africa, and tightly focused close-ups of AI-powered applications across Asia-Pacific. (Here is a photographic example from Getty Images.)

Authenticity: Authenticity, meanwhile, is taking on a deeper meaning. Flawlessness is increasingly seen as less credible, while imperfections, craftsmanship and genuine everyday experiences are becoming powerful markers of trust. Again, the expression differs by region — from a stronger sense of collective identity, to maximalist and deliberately chaotic aesthetics, to imagery rooted in emotional and cultural expression. (Here is a selection of photos from iStock.)

Sports: The way we see sports is evolving, too. In the wake of the men’s World Cup, the focus is shifting beyond the athletes themselves to the fans, who are increasingly recognized as active participants in shaping sports culture. Rituals, community and cultural expressions — from fashion to events — are taking center stage alongside the action on the field. (Here is a photographic example from Getty Images.)

The common thread: Audiences can spot authenticity instantly — and brands that succeed in conveying it in a genuine and meaningful way are the ones that stand out.

Read the original Getty Images article, “2026 Creative Trends Mid-Year Check-in: What’s New and What’s Next” here.

This article was created with the help of AI. The images in this article were generated using AI.