Privacy is a matter of trust and your trust is important to us. We respect your privacy. The protection and the legally compliant collection, processing and use of your personal data is therefore an important concern for us. In order to make you feel safe when visiting our websites, we strictly observe the legal provisions when processing your personal data and would like to inform you about our data collection and data usage.
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1. Responsible body
Photocase Addicts GmbH
2. Collection, processing and use of personal data
2.1 Personal data
At Photocase we offer personalized rights of use (licenses) for photos. In order to transfer these rights of use to you, we require some of your personal data.
In addition, we would like to offer you personalized customer service and individual offers that are always tailored to your needs. For this purpose we collect personal data, communication data, contract data, licensing data, website behavior and advertising-related data. In doing so, we always comply with the storage and deletion periods prescribed by law.
Statistical data that we collect when you visit our web shop and that cannot be directly associated with you, do not fall under this law. These are for example statistics about which pages of our shop are particularly popular or how many users visit certain pages of the Photocase Shop.
2.2 Purpose and lawfulness of the data processing
The data processing is carried out according to the principles according to Art. 5 GDPR and the legality is always based on the conditions required by the legislator according to Art. 6 (1) GDPR.
We offer our customers personalized rights of use (licenses) for photos as well as an individual buying experience. To give you this, it is important to understand and analyze your personal needs. This also includes your customer history in the online shop, in e-mail traffic, on the phone or via a live chat. In particular, observation of customer interaction with Photocase products helps us to make your purchase as easy as possible. In addition, we conclude a purchase agreement with you during the ordering process. Both can only be achieved by collecting and processing your data, which we also need to fulfill our legal obligations. Basically, we stand for data minimization and process only data that is necessary for the purposes mentioned above. This data processing is transparent to you at all times. If the data processing goes beyond the above-mentioned purposes, we will ask for your consent in advance.
2.3 Collection, processing and use of your personal data
Privacy is very important to us. Therefore, we strictly adhere to the legal provisions of the EU Data Protection Directive and the German Telemedia Act when collecting, processing and using your personal data. We collect, store and process your data in order to process your purchase, including any subsequent warranties, for our services, the technical administration and our own marketing purposes. Your personal data will only be passed on to third parties or otherwise transmitted if this is necessary for the purpose of contract execution or billing or if you have previously consented to it’s transfer.
2.3.1 Data transfer for fulfillment of the contract
In order to fulfill the sales contract and process payments, we will pass on the necessary payment data to the credit institution commissioned with the payment and any payment service providers commissioned by us or to the payment service selected by you in the ordering process. Any consent given for the storage of your data during order processing can be withdrawn at any time with effect for the future.
For your order we need your correct name, address and payment details. We need your e-mail address so that we can confirm the order and communicate with you. We also use these for your identification (customer login). You will also receive your order confirmation and invoice via your e-mail address.
A deletion of your personal data takes place, as long as this does not conflict with statutory retention requirements and if you have asserted a cancellation claim, if the data is no longer required to fulfill the purpose of the storage or if their storage is inadmissible for other legal reasons.
2.4 Use of your data for advertising purposes
In addition to processing your data to process your purchase at Photocase, we also use your information to communicate with you about your orders, specific products or marketing promotions, and to recommend products or services that may interest you. If we receive your e-mail address in connection with the sale of a good or service and you have not objected to this, we reserve the right to regularly send you offers for similar products, such as those already purchased, from our range by e-mail , You may object to the use of your personal data for advertising purposes at all times or for individual measures without incurring other than the transmission costs according to the basic rates. A short written message (e-mail, letter, etc.) to the contact details referred to in point 1 is sufficient.
2.4.1 Use of data when registering for the e-mail newsletter
Our newsletter is a so-called “opt-in newsletter,” which means that we will only send you a newsletter by e-mail if you have explicitly confirmed to us that you want to receive it. In addition you can indicate your preference with a check mark during the registration or administration of your customer account. Should you later no longer wish to receive newsletters from us, you can cancel at any time, without any costs other than the transmission costs according to the basic rates. A written message (e-mail, letter, etc.) to the contact details referred to in point 1 is sufficient. Of course every newsletter contains an unsubscribe link.
2.4.2 Use of data for product recommendations by e-mail and your right to object
As a customer of Photocase you receive regular product recommendations from us by mail. You will receive these product recommendations from us, regardless of whether you have subscribed to a newsletter, if we have received your e-mail address in connection with the sale of a good or service and you have not explicitly objected to receiving them. We want to send you information about products from our offer in this way.
If you do not want to receive any product recommendations or a total of no more promotional messages from us, you can object to this at any time without incurring any costs other than the transmission costs according to the basic rates. A written message (e-mail, letter, etc.) to the contact details referred to in point 1 is sufficient. Of course, every e-mail contains an unsubscribe link.
2.4.3 Individual advertising for you
Information that we receive from you helps us to constantly improve your shopping experience and to make it customer-friendly and individual. The information you provide and automatically generate is used to design advertising tailored to you and your interests. We use existing information, such as email receipt and read receipt, computer and Internet connection information, operating system and platform, your order history, service history, date and time you visited the website, and products you viewed.
We use this information exclusively in a pseudonymised form. By analyzing and evaluating this information, we are able to improve our website, as well as to send you individual advertising. That means advertising that recommends products that might be of interest to you. Our goal is to make our advertising more useful and interesting to you. Therefore, the evaluation and analysis of the pseudonymized data that we have collected, helps us not to randomly send you advertisements. Rather, we send you advertising, such as newsletters, product recommendations, by e-mail or advertising by mail, which correspond to your areas of interest. In this respect, for example, we also compare which of our advertising emails you open to avoid unnecessary emails being sent to you.
If you do not want to receive personalized advertising, you can opt out at any time. A written message (e-mail, letter, etc.) to the contact details referred to in point 1 is sufficient.
2.4.4 Market and opinion research
We use your data for market and opinion research. This data is anonymized and is for statistical purposes only, and only used for Photocase. Your responses to surveys will not be shared or published to third parties. We do not store the answers from our surveys together with your e-mail address or other personal information. The use of data for market research and opinion polling can be denied at any time wholly or for certain measures, without incurring any fees other than the transmission costs according to the basic rates. A written message (e-mail, letter, etc.) to the contact details referred to in point 1 is sufficient. Of course, you will also find an unsubscribe link in every survey e-mail.
2.4.5 Use of data for postal advertising and your right of objection
In addition, we reserve the right to include your first and last name, mailing address and, as far as we have received from you, to save additional information relating to the contractual relationship, your title, academic degree, year of birth and your professional, branch or business name in lists and use for promotional purposes, for example to send interesting offers and information about our products by post. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option mentioned under point 1.
2.5 Memory limit and deletion periods
According to Art. 17 DSGVO, Photocase only stores your personal data as long as the interest of the users in offers of Photocase products and campaigns exists. You can always request the immediate deletion of your data. In addition, we store contractually relevant personal data within the warranty period of 2 years. In addition, tax-relevant personal data in the context of an invoice and the associated regulations are stored for the statutory tax retention period of 10 years after the year end report.
2.6 Claims and Rights You Can Claim
According to the European General Data Protection Directive , our customers have the right to free information about their stored data, as well as a right to correction, blocking or deletion of data. Your claims include:
- Art. 15 DS-GVO - Right to information
- Art. 16 DS-GVO - Right to rectification
- Art. 17 DS-GVO - Right to be erased, right to be forgotten
- Art. 20 DS-GVO - right to data portability
- Art. 21 DS-GVO - Right to object
We take the protection of your data very seriously. If you wish to make a claim, please direct your request by email or by post with a clear identification of your person, including name, email address and, if applicable, cookie ID (to ensure that personal information is not disclosed to third parties), to:
Photocase Addicts GmbH
3. Right of appeal
If you have the feeling that we are violating the DSGVO in the processing of your data, you can contact the authority responsible for us - the Berlin Commissioner for Data Protection and Information (https://www.datenschutz-berlin.de/).
4. Receiver of the data
Within Photocase Addicts GmbH, all of your personal information is only accessible to a limited number of people involved in the accomplishment of data processing. Furthermore, each employee only has access to the data necessary for the purposes for which this employee is involved.
4.1 Secure data transmission
Your personal data is securely transmitted by encryption. This applies to your order and also for the customer login. We use the coding system SSL (Secure Socket Layer). Although no one can guarantee absolute protection, we protect our websites and other systems through technical and organizational measures against loss, destruction, access, modification or dissemination of your data by unauthorized persons.
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. You can set up your browser so that you are informed about the placement of cookies and individually decide whether to confirm or deny the acceptance of cookies for specific cases or in general. Accepting cookies is not a requirement for visiting our websites. However, we point out that the use of the shopping cart function and the ordering of products is only possible if you allow us to set cookies or the functionality of our websites may be limited.
What are cookies?
Cookies are small files that are stored in your data-medium (a hard drive for example) and that store certain settings and data for exchange with our system via your browser. Basically, one distinguishes 2 different types of cookies, so-called session cookies, which are deleted as soon as you close your browser, and temporary / permanent cookies that are stored for a longer period or unlimited amount of time on your drive. This storage helps us to make our websites and our offers suitable for you and makes it easier for you to use our service, for example by saving certain input from you so that you do not have to repeat it all the time.
Which cookies does Photocase use?
What data is stored in the cookies?
The cookies used by Photocase do not store personal data. When the cookie is activated, it will be assigned an identification number. Based on the cookie technology, we only receive pseudonymous information, for example, which pages of our shop were visited, which products were viewed, etc.
What is Onsite Targeting?
On the Photocase websites, data are collected based on a cookie technology to optimize our advertising and the entire online offer. These data are not used to identify you personally, but serve only a pseudonymous evaluation of the use of the homepage. With this technology, we may present to you advertisements and / or special offers and services whose content is based on information obtained from the context of the clickstream analysis (for example, advertisements designed to only view nature photos in the last few days). Our goal is to make our online offer as attractive as possible for you and to present products, offers and services that suit your areas of interest.
Are there any third-party cookies (so-called third-party cookies)?
Photocase uses a number of partners who help make the website and website more interesting to you. Therefore, when visiting the websites and cookies from partner companies are stored on your hard drive. These are temporary / permanent cookies that automatically delete after the specified time. The cookies of our partner companies also contain no personal data. Only pseudonyms are collected under a user ID. For example, this may include information about which products you have viewed, whether something has been purchased, which products have been searched, etc. In doing so, some of our partners are also gathering information about the pages you visited before, or for which products For example, if to present products, offers and services that may fit your interests. These pseudonymous data will never be merged with your personal information.
How can I prevent the storage of cookies?
You can set up your browser so that storage of cookies is accepted only if you agree. If you just want to accept Photocase cookies but not the cookies of our service providers and affiliates, you can choose the setting in your browser to block "third-party cookies". Usually you will see in the menu bar of your web browser (usually under “Help”), how to reject new cookies and turn off cookies you may have already received. For shared computers that are set to accept cookies and Flash cookies, we encourage you to completely log out after the session ends.
6. Use of log files
Every time you access the pages of Photocase, usage data is transmitted through the respective Internet browser and stored in log files, so-called server log files. The datasets stored in this case contain the following data: date and time of the retrieval, name of the accessed page, IP address, referrer URL (original URL from which you came to the web pages), the amount of data transferred, and product and Version information of the browser you are using. The IP addresses of the users will be deleted or anonymized after the end of use. In the case of anonymization, the IP addresses are changed in such a way that the details of personal or factual circumstances can no longer be assigned to a specific or identifiable natural person, or only with a disproportionately large amount of time, cost and manpower. We evaluate these log file datasets anonymously in order to further improve our offer and the Photocase shop and to make it more user-friendly, to find and fix errors faster and to control server capacities. For example, it can be understood at what time the use of the Photocase-Shop is particularly popular and provide appropriate data volume to ensure you a quickest possible purchase. In addition, by analyzing the log files, we can identify and fix any errors in the Photocase Shop faster.
7. Analysis Services
To constantly improve and optimize our offer, we use so-called tracking technologies. For this we use the services of Google Analytics.
7.1 Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored by Google on servers in the United States. However, if IP anonymization is activated on this website, Google will shorten your IP address beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. IP anonymization is active on this website. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google will also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Google will never associate your IP address with other Google Inc. data. You can prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case you may not be able to use all the features of this website in full. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install: http://tools.google.com/dlpage/gaoptout?hl=en.
7.2 Use of Hotjar
8. Social Plugins
8.1 Use of Facebook
8.2 Use of Twitter
8.3 Using Pinterest
8.4 Using Google+ Plugins (for example, "+1" button)
8.5 Using Instagram Social Plugins
9. CRM Partner
9.1 Using MailChimp
9.2. Using Help Scout
We use the Helpdesk CRM system, Help Scout Inc., 131 Tremont St, Boston, MA 02111-1338, USA, based on our legitimate interests (efficient and fast processing of user requests). For this purpose, we have a contract with Help Scout with so-called standard contractual clauses in which Help Scout commits itself to processing the user data only in accordance with our instructions and compliance with the EU data protection standard. Help Scout is also certified under the Privacy Shield Agreement, providing an additional guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000KzX1AAK&status=Active).
9.3. Use of Intercom
19.1. To improve the user experience in our applications, we use the Intercom Intercom service (Intercom, Inc., a Delaware corporation with offices at 55 2nd Street, 4th Fl., San Francisco, CA 94105, USA) for e-mailing and live chat. We pass inventory data (e-mail, name, company name) as well as usage data based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO). For this purpose, we have concluded a contract with Intercom with so-called standard contractual clauses, in which Intercom commits itself to processing user data only in accordance with our instructions and compliance with the EU data protection standard. Intercom is certified under the Privacy Shield Agreement, providing a guarantee to comply with European privacy legislation: https://www.privacyshield.gov/participant?id=a2zt0000000TNQvAAO&status=Active
10. Website and Shop functions
10.1. Use of Wirecard
This website uses Wirecard (Wirecard AG, Einsteinring 35, 85609 Aschheim, Germany). Wirecard is our payment service provider through which we handle the payment of our products and services to you.
Your data is stored via Wirecard's data storage, databases and the general Wirecard application. This happens on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, Wirecard will save your credit card information. It is encrypted by the Payment Card Industry Data Security Standard (PCI) DSS. Your purchase transaction data is only stored for as long as it takes to complete your purchase transaction. Once this is done, your purchase transaction information will be deleted. All direct payment gateways comply with PCI-DSS standards managed by the PCI Security Standards Council, a joint initiative of brands such as Visa, MasterCard, American Express and Discover. PCI DSS requirements help to ensure the secure handling of credit card information by our shop and its service providers.
11. Social Sign In
We offer you the opportunity to register with us by using your existing social network profile (from a selected list of providers).
11.1 Sign In with Facebook
Last revised: Mai 2018