Are you looking to buy a single stock photo for a one-off project? If so, iStock is the place for you; the platform allows on-demand single-image purchases with a simple buying system.
But just because you want one single image doesn’t mean you have to pay full price for it. Our site-wide iStock promo code applies to single-image purchases, letting you save 15% off the regular price.
15% Off All iStock Subscriptions and Credit Packs
Enjoy a 15% discount on any iStock subscription or credit pack!
25% Off All iStock Large Credit Packs (18+ Credits)
Unlock a 25% discount on all credit packs from 18 credits and up at iStock!

iStock sells images and videos on demand using a credits system: you purchase credit packs (where the larger the pack, the lower the per-credit price) and then use the credits to download your desired assets.
However, for a while now, they have included the option to buy a single image (or video) straightforwardly: you add the item to your cart and pay for it at checkout. The price is the same as if you were buying the credits.
For reference:
Our promo code is entered and applied at checkout, so you can use it when buying a single asset.
Keep in mind, though, that our higher-tier promo code with a 25% discount applies only to packs of 18 credits or more; in single-asset purchases, it applies only to a single Signature video clip. For the remaining individual assets, you can use our 15% off sitewide code.
15% Off All iStock Subscriptions and Credit Packs
Enjoy a 15% discount on any iStock subscription or credit pack!
25% Off All iStock Large Credit Packs (18+ Credits)
Unlock a 25% discount on all credit packs from 18 credits and up at iStock!
Single-image purchases make sense if you only need one image, one time. It’s simple, straightforward, and fairly priced.
However, credit packs offer better rates and a lot of flexibility —as long as you log into your account at least once a year, the credits never expire.
Have a look at the costs of buying a single image (with and without our promo codes) versus buying packs:
| Purchase Method | Regular Cost (USD) | Total Assets | Price Per Asset |
| Essential Single Image Purchase | $12.00 | 1 | $12.00 |
| 3-Credit Pack (No Code) | $33.00 | 3 Essential images Or 1 Signature image | $11.00 / $33 |
| 3-Credit Pack (15% Code) | $28.05 | 3 Essential images Or 1 Signature image | $9.35 / $28.05 |
| 18-Credit Pack (No code) | $170 | 18 Essential images Or 6 Signature images | $9.45 / $28.33 |
| 18-Credit Pack (25% code) | $127.50 | 18 Essential images Or 6 Signature images | $7.08 / $21.25 |
As you see, the more you can invest upfront, the more you save. Not only because the regular price per credit is lower, but also because you can access a higher, 25% discount code. And these examples are for the smaller packs; larger ones have even better rates, going as low as $6 per credit (with our code).
Before buying a single asset on iStock, analyze your future creative needs and consider buying a credit pack; it’s most likely a better investment.

If you’ve decided that a single item is all you need, buying it using our promo code is super simple. Just do as follows:
Our iStock promo code applies to single assets and credit packs, so if you want to save more, buying more credits is the way to go. But if you only need one image, there’s no need to pay full price when our code can save you some sweet bucks!
15% Off All iStock Subscriptions and Credit Packs
Enjoy a 15% discount on any iStock subscription or credit pack!
25% Off All iStock Large Credit Packs (18+ Credits)
Unlock a 25% discount on all credit packs from 18 credits and up at iStock!
THE AUTHOR
Ivy Attie
B2B marketing has changed a lot in recent years. Attention spans are shorter, and expectations are higher. Businesses are not only competing with their offers, but also with how clearly they present them. Visual content, especially video, has become more important across channels. Still, not all content delivers the same results. Understanding what tends to work […]
Marketing has evolved into a constant flow of content. Brands are no longer producing visuals occasionally—they are producing them continuously. This shift has transformed how businesses approach imagery. What used to be a simple choice between stock photos and custom photography has become a strategic decision tied to performance, scalability, and speed. Both options have distinct strengths, and […]
By 2026, social media has transformed into a high-stakes visual economy. With attention spans measured in milliseconds, the standard stock photo is no longer enough to keep users engaged. For brands looking to scale, the transition from free assets to a professional library like Shutterstock is often the turning point. But does the investment translate to actual […]