Colour is Better Than Black & White

Dittmar is Right

Foto:
ina.mija

It's the eternal conflict between the head of content and me. Which is better: colour or black and white? As a marketer, I prefer colourful, gaudy images to black-and-white shots because colour gets the desired attention from the media-saturated viewer by means of a signal effect. Welcome to the vibrant World of Colours!

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