iStock Shares Data-Backed SEO Strategies for SMBs in the Age of AI

As generative AI continues transforming digital marketing, iStock unveiled a valuable new guide explicitly designed for small and medium-sized businesses (SMBs) to enhance their use of visuals in SEO initiatives. Drawing from extensive data collected through its proprietary visual research platform, the leading stock image provider seeks to help brands and solo entrepreneurs effectively connect with their target audiences amid this evolving landscape.

Key SEO Insights from iStock for Thriving in an AI-Powered World

According to iStock’s VisualGPS study, SEO skills remain highly sought-after by SMBs worldwide. The research reveals that 60% of businesses are either producing their own content or sourcing it themselves, with a growing number experimenting with generative AI tools to spark ideas and create visuals.

Helen Pollitt, iStock’s Director of SEO, explains that AI fundamentally changes how SMBs should tackle SEO. She emphasizes that a range of robust, affordable tools that take care of tasks such as integrating stock imagery with AI-generated visuals or optimizing for AI-driven search can empower brands to improve search rankings and drive more organic traffic.

iStock’s key suggestions include:

• Focusing on core SEO essentials: Use descriptive filenames, include alt text, and select optimal image formats such as WebP and SVG
• Incorporating video content: While 74% of consumers turn to video for inspiration and learning, only 11% of SMBs are currently leveraging this medium
• Testing AI-powered resources: Employ AI for copywriting, keyword analysis, and content generation, ensuring transparency by clearly labeling AI-created visuals
• Adapting to generative engine optimization (GEO): Enhance visibility as AI-powered search engines increasingly shape referral traffic

Why SMBs and Creatives Should Pay Attention

These findings highlight a significant evolution in SEO beyond traditional keywords and backlinks. To stay ahead and reach marketing goals, brands should focus on more sophisticated approaches integrating visuals, AI tools, and emerging search technologies. In this new landscape, quality images and videos, whether stock photos, AI-created, or blends of both, boost online visibility and discoverability.

For SMBs and independent creatives operating in highly competitive markets, adopting these strategies can be a decisive factor between being ignored and successfully engaging the right audience. Moreover, creatives stand to gain as businesses seek adaptable, visually rich content optimized for AI-based platforms, opening new avenues for collaboration and growth.