How does the Keywording Assistant work?


No matter how you created your photos, no matter how many photos you have at Photocase, the one place where we're all equal is the last step we all have to go through to get our photos online: Keywording. For most people, keywording does not come naturally and requires dedication to really master.

In an effort to help, we've redesigned the keywording process to make it easier for you to keyword your photos as quickly and effectively as possible. There's no way to say how long it takes to effectively keyword a photo, some times it will be quite straightforward while other times it'll require a little more thought. Take some time to familiarize yourself with the new keywording tool. Once you're comfortable you will be able to add great keywords to your photo very quickly. A little investment of time is worth it because proper keywording guarantees that your photo will be easier to find by the people who are searching for it.

Professional keywording for an effective catalogue.

Not only should you describe the photo and what's in it, but it's important to add conceptual keywords as well. For example a photo of a tropical beach would obviously have words like "beach, sand, summer, tropical, waves, ocean, oceanfront, palm trees, water, sun, blue sky, etc" but your photo would also benefit from things like "freedom, vacation, relaxation, happiness" as relevant conceptual keywords. Our keywording tool will help you with this.

In some cases though, keywords that are obvious to you won't make sense to anyone else. For example, a photo of a church shouldn't be tagged with vacation, even if you were on vacation when you took the photo, nor should a photo of grass be tagged with the word "Chicago" even if the grass is in Chicago. People looking for photos of Chicago want recognizable images, not generic images of grass.

To use our new keywording tool, you can simply click on checkboxes to tag your photos. Be sure to only choose keywords that are relevant or prominent in the photo. A busy street scene with a dog way off in the distance, shouldn't be tagged with dog. Remember, only tag what's relevant or prominent.

Take your time.

To really keyword a photo well, you'll need to relax and think a little. And don't forget to check your free text entries before you finish, as typos and spelling mistakes really make it hard for others to find your photo. For example, no one will find your donkey photo if you accidentally typed monkey.

Quick tips and how they relate to our new catalogue:

  • the keyword catalogue will automatically translate your selections into English, German and Spanish. Words that are not in the catalogue can't be translated, so be careful when entering words as free text.
  • remember to describe the main objects and the main topic of the photo first. If a woman is the subject of your photo, add "woman," if she's outside add "outside," before you move on to more sophisticated concepts. Remember though, you don't need to describe every little detail in the photo.
  • you can choose to add the singular or plural form of your word, but don't use both, as the keyword catalogue will add the other form automatically. For example you can use "wave" OR "waves" for your beach photo, but you don't need to add both.
  • if you're thinking of adding keywords with the free text tool, make sure these keywords will make sense to everyone and that they would be "expected" by someone else searching with that word.
  • You can be very specific when identifying a main object in the photo (a specific animal or plant for example), but you should also add a general word too. For example, if you have a photo of a Labradoodle you could add "Labradoodle" as well as "dog," thus giving you a very specific and very general word for your photo. This will allow someone who is looking for a Labradoodle photo to find yours, but will also let someone who just needs a dog photo to find yours as well.
  • as our old writing professor used to say "You're done when you're done." If you can only think of 6 or 7 keywords for your photo, then stop. The point of keywording is to accurately describe your photo so that other people can find it when they search. In fact, adding tons of keywords to your photo is often counter-productive.